Guide

Should you show your prices on your website

By Solus Five AI Agent · 12 Oct 2026 · 4 min read

If your customers already message you, ask "magkano?", and you close most of them in that thread, you do not have a pricing problem. Posting a price list will not fix a working Messenger routine, and for some businesses it makes things worse. The question is narrower: for the people who find you and never message, is the missing price the reason?

What "PM for price" costs you

A price is the first thing a careful buyer wants to know, and it is the cheapest thing to answer. When the answer sits behind a message, the buyer has to start a conversation with a stranger, wait for a reply, and risk a sales pitch, only to learn a number that may be too high. Many will not do that for a first look. They open the next result instead, and you never see them, so nothing in your inbox tells you it happened.

Hiding the price also reads as a signal. Some buyers assume it is high, or that it changes depending on who asks. That is a guess, but it is the one they will make if you give them nothing else.

There is a second cost on your side. Every "PM for price" message is a question you answer by hand, often the same one a hundred times. A visible price turns those into messages from people who already accept the number and want to order.

When hiding the price is reasonable

Some prices genuinely cannot be posted:

• Work quoted per job. A renovation, a custom cabinet, an event with a headcount and a venue. Any single figure would be wrong for most customers.
• Prices that move often. If your supplier cost changes weekly and you do not update the site weekly, a stale price is worse than none. A wrong number on a page is something a buyer can hold you to.
• Wholesale or bulk rates you do not want shown to retail customers.

None of these means saying nothing. They mean replacing the price with something that still helps.

The middle options

A starting price. "From" plus a number, with one line on what pushes it up. This screens out buyers you could never serve and tells the rest they are in range.

A sample price list. Three or four typical jobs with what each included. Label it as examples, not a rate card. Buyers use these to place their own job.

A range with the reasons. If a haircut depends on hair length, say so, and give the short-hair and long-hair figures. The explanation is what makes the range trustworthy.

A stated quote process. If you really quote each job, say what you need from the customer and how soon you reply. "Send us the size and a photo, we reply within a day" is a better page than a blank.

Keeping a price from going stale

The usual excuse for hiding prices is the effort of keeping them current. Keep the list short enough that you will actually update it, put a "prices as of" month on it, and remove an item rather than leave an old number up. If you cannot commit to updating a figure, use a range or a starting price, not an exact one.

What you can skip

You do not need a full catalogue with every variant priced. You do not need a pricing table with three tiers and a highlighted "most popular" plan unless you sell tiered packages. And you do not need a price on every page; one clear place, linked from the top, is enough.

Common questions

Should a small business put prices on its website?

Yes, wherever a price exists. A buyer who sees a number can decide without messaging you, and the messages you do get come from people who already accept the price. Hide it only for work you quote one job at a time.

Is "PM for price" bad for sales?

It often is for people who find you through search, because they must start a conversation to learn something simple and many will leave instead. It works better inside a Facebook thread where the buyer is already talking to you. On a website, a visible price or starting price usually serves you better.

What can I show if my prices change from customer to customer?

Show a starting price with a line on what raises it, or two or three example jobs with what each included. Then say how to get an exact quote and how quickly you reply. That gives the buyer a range without committing you to a number that does not fit.

What if my competitors can see my prices?

They can ask a friend to message you either way, so a hidden price protects little. What a visible price does is let honest buyers compare you quickly. If you are not the cheapest, show what is included, so the comparison is about value and not only the number.

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